From Netflix documentaries to the latest Golden Globes, “Plant-Based” has become more than just a trend; it’s become an entity. With growing generations shouting for immediate environmental solutions, the Vegan Movement has slowly been saturating the current market and media. Even Burger King couldn’t resist with campaign commercials introducing a new burger – the Impossible WHOPPER – that delivered the same great taste as beef, without the “guilt” attached. And while “plant based” and “vegan” do seem to be interchangeable — there are some differences between them. So what is it, then — to be vegan?
By definition a vegan is an individual that does not eat or use any animal products. Before we become exasperated at the thought, the American Academy of Nutrition and Dietetics, Dietetics of Canada, the Australian National Health and Medical Research Council, Harvard Medical School, and the British Dietetic Association all gather that veganism – when done efficiently – is an appropriate and sustainable lifestyle for all ages from infancy to adulthood. While some partake strictly for dietary purposes, many young individuals are changing their lifestyle in hope that the philosophy will one day cut industrial farming and the damaging effects of its unsustainability.
The term plant-based wasn’t coined until the 1980’s, when Dr. T Colin Campbell – representing the National Institutes of Health – was researching the impact between food and cancer. He was committed to devising a term that consisted of the same basic diet without the ethical constraints attached to it; therefore think of plant-based as a parallel to vegan without the full moral restriction.
But, let’s say we’re not ready to take that ethical leap in changing our lifestyle; fortunately, there are plenty of other ways to test, experiment, and use plant based products without adopting a new diet. Vegan products have now managed to branch out to, almost, every facet of the consumer market; paving way to skincare, clothing brands, and even make up companies.
There are enough cutthroat corporations looking to make an easy buck with little regard to the environment. Here at Walrus Oil, we’re far from perfect, but still our mission is to make products that are transparent, simple, and necessary. We consider the every day person and intentionally create each of our products to be vegetarian/vegan, 100% food safe, void of synthetics and toxins, carry no Prop-65 carcinogenic, and at a fair price anyone can afford. We’re not just for the wealthy and we intend to keep it that way. From hand and face goods to leather and wood finishes there is something truly intriguing for everyone.
So, regardless of where you are in the food spectrum, if you’re willing to tap into the plant-based market –just note –it doesn’t have to be something consumable.
You can make a difference and feel the good without having to eat it.